I have a soft spot for great food and messy digital challenges.

I’m Simon Lugte, a freelance UX designer who’s ready to cook, bringing structure to complex problems and turning them into clear, useful experiences.

Most digital problems are a bit like a messy kitchen.

Too many ingredients, too many people involved and nobody quite agrees on the recipe.

I like figuring out what matters, removing what doesn’t and turning the whole thing into something that feels obvious in the end.

Netherlands

12 November 2026

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The tools change. The recipe depends on the problem.

Investigate
Know your ingredients.
Understand the people, context and underlying problem.
Clarify
Mise en place.
Create structure, direction and shared understanding.
Design
Make it work. Then plate it.
Turn insights into clear and intuitive digital experiences.